Web Training Workshop is the specialist training division of Web Marketing Workshop Pty Ltd, an established and successful website marketing agency based in Sydney. The company first started in the UK in 2000 and has over 12 years’ experience in providing marketing support for business websites. The core of the business centres on search engine marketing – both SEO (search engine optimisation) and PPC (pay-per-click advertising), such as Google Ads (AdWords) – provided through the specialist division, Web Search Workshop.
In recent years, Web Marketing Workshop has become increasingly involved in social media marketing and also developing the use of Google Analytics 4 to help improve the marketing activities and usability of business websites. As the online and search marketing space has become more popular and competitive, this means that the cost per visit is increasing and so websites need to do more to convert the visits they receive to enquiries or orders.
The training programmes have been running since 2002, responding to the demand from some companies to acquire the core search engine marketing skills in-house. Most courses are tailored to individuals and companies, so that the outcomes directly impact on their business and marketing activities, plus many companies want to learn the basics so that they can understand what services suppliers are providing and which questions to ask!
The training courses in Australia are run by Clive Hawkins, the founder and owner of Web Marketing Workshop. Clive has an extensive marketing background in retail and publishing, having originally developed his skills with direct marketing, and then with online marketing techniques since 1996. His training courses are highly appreciated by attendees, as he covers the subjects in a clear, easy to understand and non-technical manner, with the core focus on marketing and business improvement.
You can use this website to find out more about the range of in-house training courses currently being offered by Web Training Workshop, as well as dates for scheduled courses in the main cities around Australia.
For more information and prices about these search engine marketing training courses, or to discuss your own specific requirements, please contact Clive now on 0421 647317, or e-mail him at clive@webmarketingworkshop.com.au.