Introduction to Google Analytics training course

The use of website analytics to help understand how your online marketing - and your website - is working should be an essential part of your business. Google Analytics is now the ubiquitous analytics tool as it provides some in-depth data and analysis tools to help you get the most from your online business.

Whether you have yet to add Google Analytics to your website, or are using it but want to get more from the data, this course shows you how, in a non-technical and practical manner that's focused on marketing improvements.

This Google Analytics training will cover such issues as:

• setting up Google Analytics on your website
• looking at the main data sets available
• using Analytics to improve your online marketing
• using Analytics to improve your website and conversion rates
• how to use segmentation and custom reports
• how to review and interpret data to benefit your business

The course will use live Google Analytics accounts as examples and you can bring along your own data as well if you wish. The course will provide you with clear, practical techniques that will help you focus on your online marketing and website usability, giving you the strategies to focus on better use of Analytics data for business improvement.

Details:
Half day course, 2pm-5.30pm
Cost: $295 exc GST
Includes course notes and up to 30 minutes FREE follow up consultation by phone or email.

Dates & locations:
Sydney Analytics training: 7th February, 2012
Melbourne Analytics training: 10th February, 2012
Brisbane Analytics training: 9th March, 2012
Adelaide Analytics training: 30th March, 2012
Perth Analytics training: 20th April, 2012

To find out more about this course or to register for the next available dates in your nearest location, simply contact us now using the enquiry form.

Alternatively, please contact Clive Hawkins directly to discuss your needs by calling (02) 8011 1378, or e-mailing him at clive@webtrainingworkshop.com.au.