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SEO training in Sydney

We run a one-day training courses in conjunction with the University of Sydney's Centre for Continuing Education. This is a certified course provided by the University and the next available date is: 15th February, 2012.

You can find more details and enrol on the CCE website here.

Effective Search Engine Marketing

The key areas covered by this training course are shown below:

What is search engine marketing? - Why search engines are important for business websites; outlines the main elements involved with search engine marketing (SEM), plus the differences between search engine optimisation (SEO) and pay-per-click advertising (PPC).
SEO basics - Covers the issues to consider when optimising a website, what can be achieved and how to plan an SEO strategy.
Keyword research - How to select and target the best keywords and how to prioritise keywords on a website.
Writing optimised content - The importance of HTML tags, how to write effective title and description tags (including practical exercise) and review the page content of a website.
Website design issues - Looks at which websites can be good for search engine optimisation and which design elements will affect the results.
Link building - Why link building is important and how to plan and implement a link building strategy.
Pay-per-click advertising - What it is, how it works and what are the advantages or disadvantages compared to search engine optimisation.
Setting up and running a PPC campaign - Covers keyword research, writing effective adverts (including practical exercise), and planning an advertising strategy, plus bid management techniques, reviewing and revising active campaigns, and tracking conversions.

For more information about this scheduled course, please contact the Centre for Continuing Education directly, or you can contact Clive Hawkins on (02) 8011 1378, or e-mail him at clive@webtrainingworkshop.com.au.

Google AdWords training workshops

We also provide a number of Google AdWords training courses in Sydney, to help website marketers make best use of this powerful form of marketing. Whether you are currently running an AdWords campaign, or thinking about starting one soon, you should attend one of these half-day AdWords workshops in Sydney:

Introduction to Google AdWords workshop
Next date: 24th January, 2012
Find out more and book your place now!

Advanced Google AdWords workshop
Next date: 27th January, 2012
Find out more and book your place now!

An Introduction to Google Analytics

Whether you have yet to add Google Analytics to your website, or are using it but want to get more from the data, this course shows you how. Read more....

Details:
Half day course, 2pm-5.30pm
Date & location: 7th February, 2012
Cost: $295 exc GST
Includes course notes and up to 30 minutes FREE follow up consultation by phone or email.

To find out more about these courses or to register for the next available dates, simply contact us now using the enquiry form below. Alternatively, please contact Clive Hawkins directly to discuss your needs by calling (02) 8011 1378, or e-mailing him at clive@webtrainingworkshop.com.au.

Booking / Enquiry Form for Sydney half-day training courses:

ENQUIRY - To find out more information about training course content, options and dates, please complete the details below.

BOOKING - To make a booking for one or more of the scheduled courses in Sydney, please select from the drop-down menu below and complete your details. We are not currently taking online payments but if there are still places available you will be emailed a pro-forma invoice for the scheduled course. Your place will be reserved once payment is received (terms and conditions of booking will be provided with the invoice).

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Other locations for training courses in Australia:
SEO training in Melbourne | Google AdWords courses in Brisbane | Google Analytics training in Adelaide | Search engine marketing courses in Perth