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SEO / AdWords training courses in Sydney

As well as the tailored training courses that we provide to individuals and companies throughout Australia, we also run a number of scheduled training courses each year in the main cities. These courses are for larger groups and tend to focus on an introductory coverage of the main principles for search engine marketing, to give attendees a good overview for a low daily rate.

In Sydney you can attend the following courses:

Effective Search Engine Marketing

We run a one-day training courses in conjunction with the University of Sydney's Centre for Continuing Education. This is a certified course provided by the University and the next available date is on Thursday 18th November 2010.
You can find more details and enrol on the CCE website here.

The key areas covered by this training course are shown below:

What is search engine marketing? - Why search engines are important for business websites; outlines the main elements involved with search engine marketing (SEM), plus the differences between search engine optimisation (SEO) and pay-per-click advertising (PPC).
SEO basics - Covers the issues to consider when optimising a website, what can be achieved and how to plan an SEO strategy.
Keyword research - How to select and target the best keywords and how to prioritise keywords on a website.
Writing optimised content - The importance of HTML tags, how to write effective title and description tags (including practical exercise) and review the page content of a website.
Website design issues - Looks at which websites can be good for search engine optimisation and which design elements will affect the results.
Link building - Why link building is important and how to plan and implement a link building strategy.
Pay-per-click advertising - What it is, how it works and what are the advantages or disadvantages compared to search engine optimisation.
Setting up and running a PPC campaign - Covers keyword research, writing effective adverts (including practical exercise), and planning an advertising strategy, plus bid management techniques, reviewing and revising active campaigns, and tracking conversions.

For more information about this scheduled course, please contact the Centre for Continuing Education directly, or you can contact Clive Hawkins on (02) 8011 1378, or e-mail him at clive@webtrainingworkshop.com.au.

Google AdWords training workshops

Google AdWords is a powerful form of marketing - highly targeted, measurable and cost effective! Whether you are currently running an AdWords campaign, or thinking about starting one soon, you should attend one of these half-day AdWords workshops in Sydney:

Introduction to Google AdWords workshop
Next date: Tuesday 14th September
Find out more and book your place now!

Advanced Google AdWords workshop
Next date: Thursday 16th September
Find out more and book your place now!

An Introduction to Google Analytics

Whether you have yet to add Google Analytics to your website, or are using it but want to get more from the data, this course shows you how. Read more....

Details:
Half day course, 2pm-5.30pm
Date & location: Tuesday 28th September 2010, Brookvale
Cost: $295 exc GST
Includes course notes and up to 30 minutes FREE follow up consultation by phone or email.

To find out more about these courses or to register for the next available dates, simply contact us now using the enquiry form below. Alternatively, please contact Clive Hawkins directly to discuss your needs by calling (02) 8011 1378, or e-mailing him at clive@webtrainingworkshop.com.au.

Booking / Enquiry Form for Sydney half-day training courses:

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Other locations for SEO / AdWords training courses:
Melbourne | Brisbane | Adelaide | Perth