The Business Insights with Google Analytics course in Sydney is one of the training days we currently provide through the University of Sydney’s Centre for Continuing Education – this is a certified course for 1 day and for groups of 8-18 people, with dates throughout the year.
You can read more about this course below or you can find more details and enrol through the CCE website here.
This Google Analytics training course in Sydney looks at the ways that Google Analytics can be used as a powerful business tool, but also at the core issues that can impact conversion optimisation, such as landing page design, website usability and competitor analysis. It will help you to find business insights from your online marketing, including ways of improving conversion optimisation as a central part of your website marketing strategy, and methods to identify the practical things that can increase conversions and therefore achieve a better return on investment.
The key areas covered by this training course are shown below:
- What is Google Analytics and how can it be used?
- Tracking different types of website conversions.
- Explaining the conversion funnel and why people convert.
- Understanding the key statistics and reporting options in Google Analytics.
- Setting up goals and conversions, including calculating conversion costs.
- Reviewing visitor traffic by source.
- Reviewing visitor interaction with the website.
- Implementing landing page testing and optimisation.
- Techniques to improve conversions through a website.
To book a place on this scheduled Google Analytics course, please visit the Centre for Continuing Education course page.
The trainer of this course, Clive Hawkins, also provides these related 1-day courses through the CCE:
* Introduction to SEO Course (Search Engine Optimisation)
* Google Ads (AdWords) Course
As an alternative to these group courses, we also offer tailored in-house training courses on SEO, Google Ads (AdWords), Google Analytics, social media marketing and more. If you would like more information about these, please contact us.
Other locations for training courses in Australia:
SEO training in Melbourne | Google Ads (AdWords) courses in Brisbane | Google Analytics training in Adelaide |Search engine marketing courses in Perth | SEO training in Hobart | Ads (AdWords) training in Darwin