PPC, or ‘pay-per-click’, advertising is the fastest way to get your website appearing in the search engine ranking results, by targeting those search terms that will display your advert in the ‘sponsored links’. However, some level of PPC training or consultancy is essential if you’re new to this area of marketing and want to make it work effectively for your business without wasting a large amount of advertising spend.
The fact that PPC advertising is now the fastest growing marketing sector doesn’t mean that many of the companies using it are doing so effectively. PPC can be difficult to master, so it’s important to have all the skills in place before you begin spending too much money buying sponsored results on the main search tools and possibly becoming disillusioned with poor results.
The PPC training courses provided by the Web Training Workshop cater for both the beginner and those with some experience of managing an active pay-per-click campaign. You can have a specific Google Ads (AdWords) training course, or use the PPC training to learn the principles of this form of advertising and how it can be implemented on Google, Yahoo! or Bing, either just for Australia or across international markets.
Introduction to PPC advertising
This training course is designed for those who want to start using PPC advertising from scratch and covers all the main strategies, tools and techniques to help you create and manage a successful PPC advertising campaign.
This introduction to PPC advertising will show you:
- how this form of online advertising works
- the advantages and disadvantages of pay-per-click advertising
- which PPC advertising services to use for your market
- how to plan a campaign and target the best search terms
- how to create accounts on Google Ads (AdWords), Yahoo! Search Marketing or Microsoft adCenter
- how to write effective adverts
- which bid management strategy to follow
- how to test and analyse your campaign
- how to manage ‘click fraud’ and trademark issues
This course is very ‘hands on’, using either your own existing campaign (which can be set up during the training course), or with a sample campaign as a case study, so that you’ll work through a series of practical exercises to help you understand the main issues and to put the PPC techniques into practice. As a result, you’ll come away equipped with an excellent understanding of how to manage and develop an effective PPC advertising campaign for your business.
Advanced PPC advertising techniques
This course is designed for those marketers who already have some experience of running PPC advertising campaigns. It will review the existing structure and performance of a campaign and cover the best strategies, tools and techniques to enhance the performance of the PPC advertising, including testing techniques and integration with Google Analytics (if applicable).
Again, this is a very practical course that uses an existing campaign for examples and exercises on how to focus the performance of the advertising in the future. You will gain better knowledge and understanding of how to improve the ongoing campaign management and get better results for your business.
Both the above training courses are available as either half-day or full day training programmes, depending on the depth of training required and the size of campaign/s that might be involved. You’ll also have access to a free follow-up consultation on the PPC campaign work that you’ve prepared after the training is completed.
Prices for both these training courses will be based on the number of people attending, up to a maximum of 10 people. To find out more, please contact Clive Hawkins at the Web Training Workshop now, either by using the online enquiry form, or by telephone on (02) 8011 1378. You can also email him at firstname.lastname@example.org, stating which course you are interested in, the number of people expected to attend and any special requirements.
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