Understanding how your website is being found and used by visitors is a core part of your online marketing and can help to improve the way your site converts visits to sales. The free Google Analytics package is now widely used due to the depth of data it records and the insights that it provides – however you need to ensure that you’re using this tool to its full potential.
The Web Training Workshop offers a number of training courses for users of Google Analytics and we can also provide training for some other web analytics packages as well (please contact us for details). The aim of these courses is to give attendees a better understanding of how Google Analytics can be used, from setting it up, to analysing and interpreting the data. The training is provided in a clear, non-technical manner to enable marketers to really take advantage of the data to help improve their online business.
Introduction to Google Analytics course
If you have yet to install Google Analytics on your website, or have not done much with the data from your account, this half-day training course is the perfect introduction for you. It covers the main set-up processes and provides an insight into the information that’s being recorded and how it can be used for your website. During the training you can review your own Analytics data or use a live example to demonstrate the areas covered, and you will cover such topics as:
- how Google Analytics works and what it can / can’t do
- creating an account and main settings
- what visitor information can tell you
- how referral traffic can be used
- how content data should be interpreted
- using regular and custom reports
- strategies for reviewing and interpreting data.
The course will use live data to demonstrate how Analytics can be used and interpreted. It will give you the understanding and confidence to focus on the main KPIs (key performance indicators) for your business so that you can make the most of the data to develop your website and online business, through a process of review and testing. Whether statistics terrify or bore you, you’ll come away from this course with a clear understanding of how you can use analytics data in a positive way for your business.
Advanced Google Analytics training
We can also provide a more advanced training course for those with some experience of Analytics but who may want to set up the tracking in a more detailed way, or want to develop their analysis in more depth. We would need to understand your requirements in more detail and then prepare a course that’s structured for your website’s situation so that the programme combines training and consultancy for the benefit of your business. Please contact us for more details and to discuss your requirements.
Prices for these training courses will be based on the number of people attending, up to a maximum of 10 people. To find out more, please contact Clive Hawkins at the Web Training Workshop now, either by using the online enquiry form, or by telephone on (02) 8011 1378. You can also email him at firstname.lastname@example.org, stating which course you are interested in, the number of people expected to attend and any special requirements.
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