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The in-house training courses provided by Web Training Workshop have been developed over a number of years to meet the requirements of companies and to keep ahead of the latest developments in the market. From SEO training for beginners, to getting the most from Google AdWords or understanding Google Analytics, these courses have proved most popular as they give attendees actionable information to help improve their website marketing campaigns.
The in-house courses can be adapted to meet your specific needs, and the date for the training can be set at a mutually agreed time, either at your location, or at our offices in Brookvale, near Sydney. All the examples used in the training can be for your own website or market, so that you learn the best techniques and also how these can be applied to your business.
Alternatively, if you would prefer to attend a group training course, we do run scheduled dates in the main cities for SEO, Google AdWords and Analytics training. Read more about these scheduled courses here.
In-house training courses
The following courses are currently being offered. Please remember that these are an outline of the basic course coverage for each subject and, as part of an in-house training course, these can be adapted to meet your particular requirements based on your current experience, your website requirements and your marketing objectives. In-house courses are usually provided for between 1 and 10 people and all examples and exercises can be tailored to your own needs.
SEO can sometimes seem shrouded in mystery and technical-speak, yet the basics are easy to follow and should be applied to every website. You can discover more about the key elements of search engine optimisation with an SEO training course, which will prepare you with all the tools and techniques required to optimise your site and improve your website’s ranking performance.
Pay-per-click advertising (PPC) is a powerful method of online marketing that can be highly targeted and very cost-effective. However, running a successful PPC advertising campaign (such as Google AdWords – see below) might not be as simple as it looks, so it’s important to have all the skills in place before you begin spending your online budget. This training course will cover all the elements involved in creating and managing successful PPC advertising campaigns on Google, Yahoo! and Bing.
Google AdWords is the most popular form of PPC advertising and also potentially a way to spend a lot of advertising budget very quickly. We provide a number of training options to help you get the most from Google AdWords, whether you are just setting up a new campaign or want to get better results from an existing account. Using a hands-on approach, this training course provides you with the knowledge and consultancy support to develop a targeted, cost-effective search advertising campaign.
This course is designed to train in-house marketing personnel the fundamentals of creating successful search engine marketing campaigns, from search engine optimisation and PPC advertising, to social media marketing and website analytics. It provides an overview of the key principles and techniques to consider as part of a website marketing strategy to improve the search visibility to prospective customers. Whether you have some search marketing knowledge or are completely new to this field, this course will prepare you with the groundwork to market your site effectively on search engines.
Link building is an important factor in developing search engine rankings and one that can be hard to make work well. This half-day course covers the different tools and techniques that can be used to build effective links into a website, whilst avoiding all the potential pitfalls along the way.
Once you start marketing your website you need to understand what techniques are working and what visitors to the site are doing. Using website analytics helps to provide the insights to review and refine your online marketing activity and Google Analytics is a powerful, free resource that is a ‘must’ for many websites. This training course will cover the principles of using Google Analytics, including how to set it up, what to look for, and how to interpret the data to your business advantage.
Using social media sites, such as Facebook and LinkedIn, Twitter or blogs, are now an unavoidable part of an online marketing campaign. Yet how can they be used effectively without being a drain on resources? This training course looks at the way companies can take advantage of this new form of communication and to measure the long-term benefits.
Using search engines in a business environment for research can be a valuable resource, but used badly can result in wasted time or incorrect information being found. This course is designed for companies or organisations to train their staff on the best ways to use search tools effectively, ranging from Google to specialised search tools, and how to evaluate the information that’s found.
To find out more about any of the above courses, simply contact us now and we’ll get back to you with more information about the course content, available dates and costs. Please also let us know about any specific requirements that your business might have.
Alternatively, please contact the trainer, Clive Hawkins, directly to discuss your needs by calling (02) 8011 1378, or e-mailing him at firstname.lastname@example.org.