Using Google AdWords for search engine marketing is now a major consideration for most online companies, particularly since Google has such a large share of the Australian search market. We provide a number of Pay-Per-Click / PPC advertising courses that cover the tools and techniques required for the main PPC services, but if Google AdWords is your main focus, then we provide a training and consultancy support in a number of ways to help improve your results.
Setting up and managing an effective Google AdWords campaign is vital if you want to achieve the best results from PPC advertising for your business. AdWords might look easy to set up, but many advertisers have been caught out by not having the right keyword and bidding strategy, or by failing to have an effective tracking and testing programme in place. What’s more, if your business is going to be allocating a significant budget to AdWords through an agency, you need to know what’s involved and what questions to ask.
A Google AdWords training course from Web Training Workshop can be the best investment to help you get your PPC campaign started, enabling you to research and structure a targeted and effective campaign from day one. We offer a number of different ways to support Google AdWords advertisers, as outlined below.
Great course that went along at just the right pace. Covered a lot of ground, certainly feel like I got value for money.
Google AdWords training for beginners
If you’re new to Google AdWords, then this half-day introductory training course is the perfect way to begin with confidence. Tailored to your specific marketing requirements, this course will cover the basics to help you get started, whether you’re beginning a campaign from scratch, or taking over an existing campaign in-house.
This AdWords introductory course will show you:
- how to structure your Google AdWords account and campaigns
- how to use keyword research tools to identify the best terms for your business
- how to create targeted AdGroups
- how to write attention-grabbing adverts
- how to develop a successful bid management strategy
- how to test and analyse your Google AdWords campaign
- how to use reports or integrate Google Analytics
The course is very practical and can include the initial set-up of your new Google AdWords campaign, or can help you apply what you learn to your existing campaign/s. At the end of the course you’ll be ready to run your AdWords campaign, plus we can provide follow-up consultancy sessions in person or by phone to review progress and focus on any other areas for further development.
Advanced Google AdWords course
This course is designed for those with some experience of using AdWords and will focus on ways to improve the performance of an existing campaign. The course will be tailored to your experience and campaign requirements and will use practical tips and techniques to cover such areas as:
- how to review your past results to plan for future improvements
- how to use keyword history and search query reports to improve performance
- how to test adverts and landing pages
- how to use other advertising formats, such as mobile ads
- how to use content and placement targeted campaigns
- how to use reports to identify trends and test changes
- how to integrate Google Analytics for more depth of data
The course is usually a half-day to begin with, with follow-up sessions in person or by phone over the next few weeks to review changes and progress made as a result of the training. This is a highly popular course and the savings made from better targeted advertising can easily justify the value of the training.
Online or telephone support / consultancy
We can support Google AdWords advertisers in other ways too, including through a series of telephone or online training sessions with joint access to a live account. A series of weekly sessions can be scheduled to cover particular aspects of an AdWords campaign so that improvements can be made and better techniques implemented through hands-on training on a live account. Please contact us for more details on this option.
Google AdWords management and coaching
We manage Google AdWords campaigns for many clients through our sister company, Web Search Workshop. We can do this for your campaign too, and combine telephone or online coaching for you, so that you can understand the set-up process, or what strategies and techniques are being used. This will develop your knowledge for the time when you want to take the management of the campaign in-house. Please contact us for more details of this service.
Prices for the above training courses will be based on the number of people attending, up to a maximum of 10 people. To find out more, please contact Clive Hawkins at the Web Training Workshop now, either by using the online enquiry form, or by telephone on (02) 8011 1378. You can also email him at firstname.lastname@example.org, stating which course you are interested in, the number of people expected to attend and any special requirements.
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