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Using Google Ads (AdWords) for search engine marketing is now a major consideration for most online companies, particularly since Google has such a large share of the Australian search market. We provide a number of Pay-Per-Click / PPC advertising courses that cover the tools and techniques required for the main PPC services, but if Google Ads is your main focus, then we provide a training and consultancy support in a number of ways to help improve your results.

Setting up and managing an effective Google Ads campaign is vital if you want to achieve the best results from PPC advertising for your business. Ads might look easy to set up, but many advertisers have been caught out by not having the right keyword and bidding strategy, or by failing to have an effective tracking and testing programme in place. What’s more, if your business is going to be allocating a significant budget to Ads through an agency, you need to know what’s involved and what questions to ask.

A Google Ads training course from Web Training Workshop can be the best investment to help you get your PPC campaign started, enabling you to research and structure a targeted and effective campaign from day one. We offer a number of different ways to support Google Ads advertisers, as outlined below.

Great course that went along at just the right pace. Covered a lot of ground, certainly feel like I got value for money.
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Google Ads (AdWords) training for beginners

If you’re new to Google Ads (AdWords), then this half-day introductory training course is the perfect way to begin with confidence. Tailored to your specific marketing requirements, this course will cover the basics to help you get started, whether you’re beginning a campaign from scratch, or taking over an existing campaign in-house.

This Ads (AdWords) introductory course will show you:

  • how to structure your Google Ads account and campaigns
  • how to use keyword research tools to identify the best terms for your business
  • how to create targeted AdGroups
  • how to write attention-grabbing adverts
  • how to develop a successful bid management strategy
  • how to test and analyse your Google Ads (AdWords) campaign
  • how to use reports or integrate Google Analytics 4

The course is very practical and can include the initial set-up of your new Google Ads (AdWords) campaign, or can help you apply what you learn to your existing campaign/s. At the end of the course you’ll be ready to run your Ads campaign, plus we can provide follow-up consultancy sessions in person or by phone to review progress and focus on any other areas for further development.

Clive is a great facilitator and takes the time to really explain things in practical terms. It was a very comprehensive and easy to understand course to improve your Google Ads skills. Suitable for all levels.
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Now Available – Online Training:
2 x Half Day Online Course from The University of Sydney’s Centre for Continuing Education

or find out more about 1 Hour ‘Bitesize’ Online Training Sessions for: Google Ads  /  Google Shopping


Advanced Google Ads (AdWords) course

This course is designed for those with some experience of using Ads (AdWords) and will focus on ways to improve the performance of an existing campaign. The course will be tailored to your experience and campaign requirements and will use practical tips and techniques to cover such areas as:

  • how to review your past results to plan for future improvements
  • how to use keyword history and search query reports to improve performance
  • how to test adverts and landing pages
  • how to use other advertising formats, such as mobile ads
  • how to use content and placement targeted campaigns
  • how to use reports to identify trends and test changes
  • how to integrate Google Analytics 4 for more depth of data

The course is usually a half-day to begin with, with follow-up sessions in person or online over the next few weeks to review changes and progress made as a result of the training. This is a highly popular course and the savings made from better targeted advertising can easily justify the value of the training.

Very useful course and knowledge presented by an expert facilitator. Using real world examples and very hands on.
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Online or telephone support / consultancy

We can support Google Ads advertisers in other ways too, including through a series of telephone or online training sessions with joint access to a live account. A series of weekly sessions can be scheduled to cover particular aspects of an Ads (AdWords) campaign so that improvements can be made and better techniques implemented through hands-on training on a live account. Please contact us for more details on this option.


Google Ads (AdWords) management and coaching

We manage Google Ads campaigns for many clients through our sister company, Web Marketing Workshop. We can do this for your campaign too, and combine telephone or online coaching for you, so that you can understand the set-up process, or what strategies and techniques are being used. This will develop your knowledge for the time when you want to take the management of the campaign in-house. Please contact us for more details of this service.


Prices for the above training courses will be based on the number of people attending, with discounts applied with 5 or more people. To find out more, please contact Clive Hawkins at Web Training Workshop now, either by using the online enquiry form, or by telephone on 0421 647317. You can also email him at, stating which course you are interested in, the number of people expected to attend and any special requirements.

Other training courses available: SEO training courses | PPC training courses | Search engine marketing courses | Link building training | Google Analytics 4 training course | Social media marketing courses | Search skills courses | Scheduled training courses in Australia