The short, one day Google Ads (AdWords) course is ideal for beginners, as well as those currently running Google Ads campaigns, as it covers the best practice techniques from planning and setting up a well structured account, to using adgroups and keywords, writing effective ads, and reviewing reports and trend data to make improvements to an active account.
If you’re thinking about using Google Ads for the first time, or if you already use Google Ads (AdWords) but want to develop your techniques to get better results, then this course is for you. It focuses on the tools and techniques to achieve successful Google Ads campaigns and looks at the ways to review and improve the performance of your advertising and conversions.
This Google Ads (AdWords) course will cover such issues as:
- campaign settings, geographic targeting and bid strategies
- reviewing and improving your search term targeting
- writing effective adverts and testing new creative techniques
- techniques to improve clickthrough rates and Quality Score
- focusing on conversions and landing pages
- deciding on the best bid strategy
- using the Display Network effectively
- making the most of Google Ads Editor.
The range of techniques covered by this course will be illustrated by access to live campaigns, so bring along your own accounts to be reviewed, or come along ready to set up a new campaign. This training session will really help you to fine tune your Google Ads campaigns and put into practice more advanced techniques to help make your advertising spend work harder.
One day course, 9am-5pm
Cost: $695 exc GST
Includes course notes and up to 30 minutes FREE follow up consultation by phone or email.
Dates & locations (click here to find out more):
Sydney Ads (AdWords) training
Melbourne Ads (AdWords) training
Brisbane Ads (AdWords) training
Perth Ads (AdWords) training
Adelaide Ads (AdWords) training
Canberra Ads (AdWords) training
Hobart Ads (AdWords) training
Darwin Ads (AdWords) training
To find out more about this course or to register for the next available dates in your nearest location, simply contact us now using the enquiry / booking form.
Alternatively, please contact Clive Hawkins directly to discuss your needs by calling (02) 8011 1378, or e-mailing him at firstname.lastname@example.org.