Search engine optimisation, or SEO, is an essential requirement for any business website if it wants to have the chance of being found on search engines by potential customers. The Web Training Workshop offers a number of SEO training courses to help individuals and companies understand the techniques and skills required to develop and improve the optimisation of their own websites.
Whether you are a complete beginner or have some experience with search engine optimisation or SEO, training courses can be tailored to your needs. They can be provided as a half day or full day course, focusing on optimisation principles and techniques, or combined with training on PPC advertising / Google AdWords, the use of Google Analytics, or whatever best suits your requirements.
Introduction to Search Engine Optimisation
If SEO sounds far too technical but you realise that it’s something you need, then this training is for you. The course will cover all the main elements that you need to consider to get the most from marketing your website on search engines, and is presented in a clear and easy to follow manner, giving you the understanding and tools to start optimising your website.
This introduction to SEO course will show you:
- the advantages and disadvantages of search engine optimisation
- how to research and target the best search terms
- which are the most important elements to optimise on a website
- how to write effective tags and body content
- which web design issues should be used, or avoided
- how to get your website indexed by the main search engines
- how to take advantage of ‘universal’ search results
- the importance of link building and which techniques to use
This training course will also include a series of practical exercises so that you can put the SEO techniques into practice, and you’ll be supplied with links to useful resources and online tools. The focus of the training examples used will also be on your own website and market sector, and the content of the course can be tailored to suit your specific requirements and areas of interest.
As a result, you’ll come away equipped with all the SEO principles and techniques that will make a significant difference to your website’s ranking performance, plus you’ll have access to a free follow-up consultation on the optimisation work that you’ve prepared.
Advanced Search Engine Optimisation techniques
If you have some knowledge or experience of SEO, then this course may be more suited to help move your website up the rankings. It can be tailored to your own requirements, combining a training programme with consultancy advice on how to improve the ranking performance of your own website.
The subject areas listed above will still be covered, either as a refresher or in more detail, with case studies and examples taken from your market. With prior discussion, you can also expand the coverage of the course to focus more on design issues, writing optimised content, or link building techniques, to help you get the most from the training with practical outcomes that can be implemented straight away.
Prices for both these training courses will be based on the number of people attending, up to a maximum of 10 people. To find out more, please contact Clive Hawkins at the Web Training Workshop now, either by using the online enquiry form, or by telephone on (02) 8011 1378. You can also email him at email@example.com, stating which course you are interested in, the number of people expected to attend and any special requirements.
Other training courses available: Google AdWords training | PPC training courses | Search engine marketing courses | Link building training | Google Analytics training course | Social media marketing courses | Search skills courses | Scheduled training courses in Australia