Google Ads Shopping Online Course (‘Bitesize’ 1 Hour Sessions)

Google Ads logoAs a new addition to our range of training course options, we are now offering short 1-hour online Google Shopping campaigns and Shopping ads training courses, tailored to each participant. These ‘bitesize’ courses will provide focused training around specific issues to help you improve the performance of your Google Shopping campaigns to ensure best practice and results are achieved.

SPECIAL OFFER – Save $100 on the hourly rate, now only $125 (exc GST).

Whether you are a beginner wanting to set up a new Google Shopping campaign or a more experienced user hoping to improve the results from your existing Shopping Ads, you should schedule a course now. We will tailor the content by reviewing your current account, or discussing your business objectives with you, and then develop one or more hourly sessions to help you make the most of your marketing spend.

Using a combination of video training and screen sharing options, the course will cover the best practice techniques in Google Shopping, related to your business – from planning and setting up well structured Google Ads and Merchant Center accounts, to using and optimising essential product feeds by reviewing reports and trend data to make improvements to an active account.

Review and Re-Energise Your Google Shopping Campaign

If you think your business should be doing more with Google Shopping and getting better results, then this course is for you. It focuses on the tools and techniques to achieve successful Google Shopping campaigns and looks at the ways to review and improve the performance of your advertising and conversions.

Book this online Google Shopping course now to learn about issues such as:

Basics of how Shopping campaigns (or free listings) work to promote your online and local inventory
Creating your first campaign (Shopping v Smart Shopping)
Setting up your Merchant Center account for Shopping ads
Product feed creation and optimisation (specific to the particular website CMS, such as Shopify)
Uploading your products to Google Merchant Center
Linking Merchant Center and Google Ads accounts
Succeeding with Shopping campaigns
Managing ads, product groups, status, bidding (manual v automated), targeting, conversions, performance
How to reach more customers with Shopping campaigns
Troubleshooting Shopping campaigns


This online training will be provided by Paul Davidson, an online marketing professional with over 12 years’ experience with Google Ads, specialising in Shopping since its original inception.

Frequency: 1-hour online sessions on pre-agreed dates (No minimum requirement)
Platform used: Zoom or Google Meet
Cost: $125 per hour exc GST (saving $100 on the regular fee. Hurry! For a very limited time only.)

To find out more about this online training or to book a session, please complete and submit the form below and we’ll respond within 24 hours. Alternatively, please contact Paul directly to discuss your needs by calling 0421 647317, or e-mailing him at

Other Online Training Now Available:
Google Ads (AdWords) Online Training
2 x Half Day Ads (AdWords) Online Course from The University of Sydney’s Centre for Continuing Education
Google Analytics Online Training

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