‘Bitesize’ 1 Hour Online Courses: Google Ads
As a new addition to our range of training course options, we are now offering short 1-hour online Google Ads / AdWords training courses, tailored to each participant. These ‘bitesize’ courses will provide focused training around specific issues to help you improve the performance of your Google Ads campaigns, and therefore provides best practice consultancy with online training activities.
SPECIAL OFFER – Save $100 on the hourly rate, now only $125 (exc GST).
Other Online Training Now Available:
2 x Half Day Online Course from The University of Sydney’s Centre for Continuing Education
Whether you are a beginner wanting to set up a new Google Ads campaign or a more experienced user hoping to improve the results from your existing Ads campaign/s, you should schedule a course now. We will tailor the content by reviewing your current account, or discussing your business objectives with you, and then develop one or more hourly sessions to help you make the most of your marketing spend.
Using a combination of video training and screen sharing options, the course will cover the best practice techniques in Google Ads, related to your business – from planning and setting up a well structured account, to using adgroups and keywords, writing effective ads, and reviewing reports and trend data to make improvements to an active account.
Review and Re-Energise Your Google Ads
If you think your business should be doing more with Google Ads and getting better results, then this course is for you. It focuses on the tools and techniques to achieve successful Google Ads campaigns and looks at the ways to review and improve the performance of your advertising and conversions.
This online Google Ads (AdWords) course will cover such issues as:
- campaign settings, geographic targeting and bid strategies
- reviewing and improving your search term targeting
- writing effective adverts and testing new creative techniques
- techniques to improve clickthrough rates and Quality Score
- focusing on conversions and landing pages
- deciding on the best bid strategy (manual v automated)
- using the Display Network effectively
- making the most of Google Ads Editor.
This online training will be provided by Clive Hawkins, a veteran online marketing professional with over 15 years’ experience with Google Ads / AdWords. He is also the Google Ads trainer at the University of Sydney’s Centre for Continuing Education for the past 8 years, which is highly rated by participants.
From beginners to more experienced advertisers, this training session will really help you to fine tune your existing or new Google Ads campaigns, and put into practice more advanced techniques to help make your advertising spend work harder.
Frequency: 1-hour online sessions on pre-agreed dates (No minimum requirement)
Platform used: Zoom or Google Hangouts
Cost: $125 per hour exc GST (saving $100 on the regular fee)
To find out more about this online training or to book a session, please complete and submit the form below and we’ll respond within 24 hours. Alternatively, please contact Clive directly to discuss your needs by calling (02) 8011 1378, or e-mailing him at firstname.lastname@example.org.
Enquiry / Booking Form