The Google Ads (AdWords) management course in Sydney is one of the training days we currently provide through the University of Sydney’s Centre for Continuing Education – this is a certified course for 1 day and for groups of 8-18 people, with dates throughout the year.
You can read more about this course below or you can find more details and enrol through the CCE website here.
This Google Ads (AdWords) training course in Sydney will give you a step-by-step insight into setting up a great campaign and then reviewing and optimising your account to achieve the best results. Whether you are considering using Ads (AdWords) for the first time, or are already running an account, this interactive course will cover best practices, great tools, and the reports you need to understand how your advertising is working as well as what could be improved.
The key areas covered by this training course are shown below:
- Introduction to Google Ads (AdWords), inc. key features and terminology
- How to set up a great account structure
- Understanding keyword lists & AdGroups
- Creating appealing adverts & landing pages
- Conversion tracking methods inc integrating Google Analytics with Ads (AdWords)
- Key factors to measure your Ads (AdWords) using Analytics
- Reviewing & understanding reports to help optimise campaigns
- Keyword performance & Quality Score
- Measuring & testing ads
- Using the Google Display Network
- Overview of Google Ads (AdWords) Editor
To book a place on this scheduled course, please visit the Centre for Continuing Education course page.
The trainer of this course, Clive Hawkins, also provides these related 1-day courses through the CCE:
* Introduction to SEO Course (Search Engine Optimisation)
* Google Analytics course.
As an alternative to these group courses, we also offer tailored in-house training courses on SEO, Google Ads (AdWords), Google Analytics, social media marketing and more. If you would like more information about these, please contact us.
Other locations for training courses in Australia:
SEO training in Melbourne | Google Ads (AdWords) courses in Brisbane | Google Analytics training in Adelaide |Search engine marketing courses in Perth | SEO training in Hobart | Ads (AdWords) training in Darwin