If you want to get more from your Google Analytics data, and uncover real insights that will help your online business, a short course in Sydney can be the best option to help you focus on the ideal settings, key reports and best tools and techniques that you need to know.

With so many websites now using Google Analytics and collecting data about their website activity, it pays to make the best use of the data and gain a competitive advantage for your business. Web Training Workshop have been providing Google Analytics training since 2005 and offer a number of training options for all users of the Google Analytics tool.

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Targeted at online marketers and small business owners, the aim of these training courses is to give attendees a better understanding of how Google Analytics can be used, covering the best practice around set-up, to analysing the key reports and interpreting the data. The training is provided in a clear, non-technical manner to enable marketers to really take advantage of the data to help improve their online business.

In-House Google Analytics Courses

Google Analytics training notesWhether you are a beginner, or have been using Google Analytics for some time but want to get more from your data, an in-house training course can be the best option. The date and location for the course can be mutually agreed, but more importantly, the content can be tailored to your own experience level and objectives.

The training will also use your own Google Analytics reports, so that the session will help you develop your skills and understanding of GA, as well as provide recommendations and advice about getting the most from your data.

The in-house training can be for any size group, and it can also be a focused half day session, or a more detailed or slower paced one-day course. Talk to us about your requirements and we can agree on the best format and content for your business.

During the training you can review your own Google Analytics data or use a live example to demonstrate the areas covered, and you will typically cover such topics as:

  • how Google Analytics works and what it can / can’t do
  • creating an account and main settings
  • setting up goals and events
  • reviewing the main reports and tools
  • using segments and custom reports
  • strategies for reviewing and interpreting data.

The in-house course can use your own data to demonstrate how Google Analytics can be used and interpreted to potentially improve the performance of your website and online marketing activity. It will give you the understanding and confidence to focus on the main KPIs (key performance indicators) for your business so that you can make the most of the data to develop your website and online business, through a process of review and testing. Whether statistics terrify or bore you, you’ll come away from this course with a clear understanding of how you can use analytics data in a positive way for your business!

Clive Hawkins, SEO /Google Ads (AdWords) training in AustraliaPrices for the in-house training courses are based on the length of the course and the number of people attending. To find out more, please contact the trainer, Clive Hawkins, at Web Training Workshop now, either by using the online enquiry form, or by telephone on (02) 8011 1378. You can also email him at clive@webtrainingworkshop.com.au, stating which course you are interested in, the number of people expected to attend and any special requirements.

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All in-house courses include a full set of training notes and also a follow-up consultancy period to answer any further questions or review changes made to Analytics accounts.

Scheduled Group Courses for Google Analytics

If you prefer to learn in a classroom environment, we also provide regular group courses in Google Analytics. In Sydney, these courses are scheduled through the University of Sydney’s Centre for Continuing Education, with dates typically every 6 weeks and attendees up to 18 people.  It’s a practical hands-on course in a training lab so you can login to you own Google Analytics account (or a supplied demo account) and follow the presentation with your own reports, plus conduct some practical exercises online.

You can read more about the 1-day Google Analytics course at CCE or other Sydney group courses which focus on Google Ads (AdWords) and SEO techniques.


Other training courses available from Web Training Workshop: SEO training courses | PPC training courses | Google Ads (AdWords) training | Search engine marketing courses | Link building training | Social media marketing courses | Search skills courses